If you asked people to pick three or four words to describe you and your business, what would they say? Would your customers and partners recognize your clear identity, or would they stumble?
The words that you want to own in the future are the words that you invest in over time, starting now. Bill wants to be known as The Scaling Coach, and he has focused years and hours of effort on making that a reality.
The key to identifying the words that you want to own is by talking to other people about their perception of you. Try Googling your business and asking your peers. Invest in the marketing that will secure your identity in the way you want to be known. The more specific you are, the easier it will be for you to own those words.
Resources:
Scaling Up Summits (Select Bill Gallagher as your coach during registration for a discount.)
Recruiter.com Short List (use code scaleup)
Scaling Up is the best-selling book by Verne Harnish and our team for Scaling Up Coaches (formerly Gazelles). We share how the fastest-growing companies succeed where so many others fail.
Bill Gallagher, Scaling Coach and host of the show, is an international business coach who works with C-Suite leaders to achieve breakthrough growth.
We help leadership teams with the biggest decisions around People, Strategy, Execution, and Cash so that they can Scale Up successfully and beat the odds of business growth. Scaling Up is based on Verne’s original best-selling business book, Mastering the Rockefeller Habits.
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