The purpose of your company is the why or the what. There is something that you care deeply about that is motivating you to keep working toward your goal. At that motivational center you’ll find decision and action arise in the brain.
What are you proud of? That is where you will find the why of your work. Consider a person that matters a great deal to you – what you would tell them about the work that you do? That is the why behind your efforts.
Too many people get stuck on getting their purpose just ‘right’ but, trust me, just good enough is a perfect place to get started. Don’t let perfectionism stop you from getting started in the first place. Just start working with a draft and let it evolve naturally as you continue along your path toward success.
Resources:
Scaling Up Summits (Select Bill Gallagher as your coach during registration for a discount.)
Recruiter.com Short List (use code scaleup)
Scaling Up is the best-selling book by Verne Harnish and our team for Scaling Up Coaches (formerly Gazelles). We share how the fastest-growing companies succeed where so many others fail.
Bill Gallagher, Scaling Coach and host of the show, is an international business coach who works with C-Suite leaders to achieve breakthrough growth.
We help leadership teams with the biggest decisions around People, Strategy, Execution, and Cash so that they can Scale Up successfully and beat the odds of business growth. Scaling Up is based on Verne’s original best-selling business book, Mastering the Rockefeller Habits.
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