What are your differentiating activities? Differentiating activities are the operation-side things that you do differently than anyone else. They also help you achieve your brand promises over time. How are you able to deliver different results and, ultimately, a superior value to your customers?
Start by identifying your brand promises, then look at the unique ways that you are operating. What is unique about your products and services, your operations, your team, and about the way you execute your promises? Think across strategy, across marketing, and the economic engine of your business. What is different about you?
Next, consider your key competitors and what they have to offer that is different from you. Then identify up to seven key unique things about your operations that you can emphasize and invest in. For Bill, a podcast, online learning, and a focus on scale set him apart from his competitors.
The internal, operational ways that you fulfill brand promises will create a unique, valuable company that is not like everyone else.
Resources:
Scaling Up Summits (Select Bill Gallagher as your coach during registration for a discount.)
Recruiter.com Short List (use code scaleup)
Scaling Up is the best-selling book by Verne Harnish and our team for Scaling Up Coaches (formerly Gazelles). We share how the fastest-growing companies succeed where so many others fail.
Bill Gallagher, Scaling Coach and host of the show, is an international business coach who works with C-Suite leaders to achieve breakthrough growth.
We help leadership teams with the biggest decisions around People, Strategy, Execution, and Cash so that they can Scale Up successfully and beat the odds of business growth. Scaling Up is based on Verne’s original best-selling business book, Mastering the Rockefeller Habits.
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