The Business of Safety — Apolonia Rockwell

Bill Gallagher

Safety is at the core of the culture of every business. Sometimes it’s in direct ways, sometimes in indirect ways, but safety is always at the core of the work people do.


Apolonia Rockwell is the Founder and CEO of True Safety Services, a company that specializes in on-site safety consulting and in helping employers with Safety/CDL Training local to Colorado, as well as nationwide.


With a front-row seat to the dangers and harsh realities of hazards in the workplace in her childhood, adult Apolonia was fascinated and relieved to learn about federally mandated safety requirements. She now works to bridge the gap between a company’s safety director and the employees they work to protect.


As a strong female in a male-dominated field, Apolonia has taken an effective approach to getting employee buy-in, connecting with the unspoken leaders, and using curiosity to invoke respect.


Safety is often disregarded or minimized, but effective safety practices always start with leadership. Effective cultural change can only happen when leaders exhibit the behavior they want to see in their team.


Apolonia shares a variety of incidents, insights, and experiences she has had over the years, and the ultimate safety that leaders in every field need to focus on — the mental and emotional health of their employees.


Interview Links:

Apolonia Rockwell



Growth Navigator Coaching

Scaling Up Summits (Select Bill Gallagher as your coach during registration for a discount.)

Bill on YouTube

Recruiter.com Short List (use code scaleup)


Scaling Up is the best-selling book by Verne Harnish and our team for Scaling Up Coaches (formerly Gazelles). We share how the fastest-growing companies succeed where so many others fail.


Bill Gallagher, Scaling Coach and host of the show, is an international business coach who works with C-Suite leaders to achieve breakthrough growth.


We help leadership teams with the biggest decisions around People, Strategy, Execution, and Cash so that they can Scale Up successfully and beat the odds of business growth. Scaling Up is based on Verne’s original best-selling business book, Mastering the Rockefeller Habits.


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