Real connections win out over canned messages every single time, but wow can you amplify your brand narrative through organic content that makes those meaningful connections?
Morgan Ingram is the founder behind Ascencion Media Productions (AMP). He’s a sales educator and content creator and has been named one of the Top 50 Sales Leaders to Follow by LinkedIn, a Top 25 Sales Development Thought Leader by Inside Sales, and a Four-time LinkedIn Top Sales Voices.
Technology has enabled people to be lazy at scale, which can have a massive negative impact on your potential audience. Consider the thousands of emails you have sent out without doing your homework first, and how many of those recipients marked your unwanted email as spam. Or the impersonal connections you’ve tried to make on LinkedIn without even reviewing a person’s profile first. These impersonal efforts are not only a waste of your time, they have the potential to damage any future opportunities you might have otherwise had.
Personalization is key to connection. Read their profile, listen to their podcast, and review their website. Take proactive steps to connect in meaningful and sincere ways. Consider what you can document and share in your efforts that can help you make better connections with others. Don’t be afraid to occasionally show the less polished, perfect version of yourself along the way.
Morgan shares when and why he made the switch from black-and-white tactics to a more real evolution of his content, and how he was able to make more connections as a result. He has learned that the only way to effectively scale up is to continually expand the universe that you have created in your business.
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