Episode 289
This week’s entrepreneur shares her story from corporate America to going her own way in the personal branding space. She shares some of her biggest mistakes, challenges, and more!
Kait LeDonne is the Founder of Brandwise Media, a personal branding agency based in New York, which builds executive and author personal brands using content marketing strategies through social media. Kait is also the author of The Attraction Magnet and is regularly featured in national and international publications as a commentator on celebrity and corporate brands.
Kait’s superpower is the ability to authentically share her thoughts and herself online. She believes this was a key to discovering her natural strengths in personal branding and having her network reach out countless times to get their personal brand off the ground.
Kait started her business when she was 26 and she had to really overcome her feelings of imposter syndrome. After that hurdle, she was then faced with how to scale her business in a way that would be sustainable. It’s a fine dance she has to do every day in making sure each department has the resources they need.
Interview Links:
Resources:
Scaling Up Workshop: Interested in attending one of our workshops? We have a few $100 discounts for our loyal podcast listeners!Scaling Up for Business Growth Workshop: Take the first step to mastering the Rockefeller Habits by attending one of our workshops.
Scaling Up Summits (Select Bill Gallagher as your coach during registration for a discount.)
Mentioned in this episode:
PhD Research on CEOs
Quick favor: I'm in the middle of my doctoral research, and I need CEOs Here's the question: is there a point where working more hours actually indicates a worse leader? Nobody has measured it. I'm measuring it. If you're a CEO or president with at least ten people in the business and three direct reports, it takes just a few minutes. And Your team answers a few anonymous questions. What you get back is a report comparing how you rate yourself to how your team rates you. That gap is usually the interesting part. ScalingCoach.com/study
Bill Gallagher coaches CEOs and leadership teams on the Scaling Up framework. If something in this episode landed close to home, the free 20-question diagnostic is a good place to start.