Bill Gallagher

A great tool for reinforcing your strategy over time and embedding it in your company’s culture is the manifesto. An effective manifesto can be read daily, or at least weekly, shared with your team like a manifestation, and provides the opportunity to reflect on its relevance today. When reflected on often, a manifesto encourages people to apply its truths to their day-to-day actions and goals.


There is a simple formula for developing your manifesto. First, identify the purpose. What is the “why” of the work you are doing? Next, consider your values and brand promises. Then, turn to your BHAG to round out your manifesto.


Bill’s manifesto is clear and gives him purpose in the work he does each day. Over time, your manifesto will become deeply ingrained in the decisions that you make and pull everyone on your team toward the company’s core strategy.



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Scaling Up is the best-selling book by Verne Harnish and our team for Scaling Up Coaches (formerly Gazelles). We share how the fastest-growing companies succeed where so many others fail.


Bill Gallagher, Scaling Coach and host of the show, is an international business coach who works with C-Suite leaders to achieve breakthrough growth.


We help leadership teams with the biggest decisions around People, Strategy, Execution, and Cash so that they can Scale Up successfully and beat the odds of business growth. Scaling Up is based on Verne’s original best-selling business book, Mastering the Rockefeller Habits.


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