Everything is a negotiation. From the boardroom to the lunchroom, finding common ground is critical to getting what you want.
Keld Jensen has more than 30 years of experience in international management, negotiation, and communication from his post as managing director of a listed Scandinavian company. He is the founder and former CEO of Centre for Negotiation, a consulting and training organization that has worked with private industry and governmental bodies in Europe, Asia, North America, and Africa.
Keld is also the author of the book, Negotiation Essentials: The Tools You Need to Find Common Ground and Walk Away a Winner, detailing common business interactions that you didn’t know were negotiations–and, how to approach them.
You might think that only CEOs are great at negotiations, but Keld will tell you that is wrong. Every single person has to navigate 8‒10,000 negotiations a year, and it’s not only in contracts. It’s just as much about where to go for lunch as it is about how to move to the next step in striking a deal.
Keld shares a variety of experiences that he has had with negotiations. Too many people think that negotiations mean confrontation or conflict or that there can only be one winner. By changing your perception of what negotiation is all about, you can consider the possibilities of what everyone can gain from negotiation.
From pausing negotiations for a client who is dealing with cancer to the success of those who uphold the Golden Rule, Keld highlights the ways that effective negotiations can be the secret weapon that leads to success.
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