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“Someday” Isn’t a Strategy: Why You Must Plan Your Exit Now

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Bill Gallagher

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Episode 651

10 September 20257 min

Bill Gallagher argues that treating your exit as something you'll figure out "someday" sabotages both your business and your freedom. Most founders wait until they're exhausted or facing a crisis before planning their succession, but by then they've built decades of habits that make transition nearly impossible. The vague timeline hurts your team, limits your options, and can stretch what should be a two-year process into six or more.

Bill shares the story of Thomas, a founder who waited until age 70 to start planning his exit. Detangling Thomas from daily operations proved brutal because neither he nor his team had been groomed for the transition. The ingrained patterns of dependency meant processes existed only in people's heads, and the team had never thought about stepping into larger roles. What could have taken a year or two stretched past six years, costing Thomas precious time he'd hoped to spend outside the business.

Planning your exit from day one changes everything. When you tell your team "someday this company will be yours," you build a culture around succession rather than dependency. You also create a more valuable business. A company trending toward a credible future vision commands a premium far beyond simple profit multiples, because buyers invest in the trajectory, not just the fundamentals.

Key takeaways

  1. Set a concrete exit date now, even if it feels early, and start building toward it so you don't waste years detangling yourself later.
  2. Tell your team about your exit timeline from the beginning so they can grow into ownership roles instead of depending on you.
  3. Document your processes and decision-making now while you have energy, not when a crisis or exhaustion forces your hand.
  4. A business trending toward a clear future vision is worth more than one running on autopilot, because buyers pay for momentum and credibility.
  5. Waiting until you feel ready to exit almost guarantees you'll be too old, too tired, or facing a crisis that limits your options.

In this episode

  • 00:00Why someday is a terrible exit plan
  • 01:44Thomas waited until 70 to start planning
  • 02:48Detangling a founder after decades of habit
  • 04:36Building succession into your culture from day one
Read the full transcript

Why someday is a terrible exit plan

00:00Narrator/Announcer: Have you ever had a week when you're completely slammed, but somehow nothing actually moved? Is this one of those weeks? That's not really a time problem. It's a busyness habit problem. My new book, Busy Is Broken, Do Less, Scale More, is all about growing by doing less, not more. Read or listen to a sample chapter over at busyisbroken.com. That's busyisbroken.com. It's also on Amazon and other booksellers.

00:28Bill Gallagher: "Someday" is a bad exit plan for you and your business. I've met an awful lot of leaders over the years who want to not think about that right now. They'll think about exiting the business, about selling it, about whatever someday, and it turns out someday is a really, really bad target date. So I'm going to tell you all about that, and a personal story, client story. I've got some stories, some examples for you, some experience to share, and I'll give you some things to think about that hopefully will change your mind.

00:57Bill Gallagher: So for most people, someday, if your plan is to someday exit, there's two things that are going to bring that up. One is you're going to realize you've gotten too old and it's time. Problem is that then you may not have the energy, the health, the whatever to do that right. We never know what our path in life is like, how our health is going to be, and if you wait until that moment arrives that pushes you to do some action, it could be a real problem. The other one is there's a crisis and you're just long enough you don't want to tackle that crisis again. Running a business is always filled with crises, and then one day it's one crisis too many, which happened to somebody very close to me.

Thomas waited until 70 to start planning

01:44Bill Gallagher: So here's the deal. Coached this guy, I'll just call him Thomas, so that he doesn't have to deal with the scrutiny of that. But Thomas got referred to me by another friend who thought he could use our help and great. Help stand up his team and set up his exit and transition the business, sell it, turn it over to the employees, some kind of plan. But it became clear because Thomas was now turning 70 and he was feeling tired, was feeling like he wanted more time to do other things in life, but now all of a sudden, right, it became really urgent. So as Thomas is turning 70, he reaches out to someone who connects me and then we go to work on it. Now, we go to work on the kinds of things to get the company running smoothly, to detangle a very hands-on founder who'd been around there for decades, right? So that's a problem though, because we haven't groomed all those people for someday. They're not thinking about, I'm going to do this role, I'm going to do that role. When Thomas moves on, how am I going to run? And how do we get Thomas's specific roles taken out of the business?

Detangling a founder after decades of habit

02:48Bill Gallagher: So we're pushing on and implementing things, good practices around execution, clarity around the vision, distilling processes from organic, sort of tribally-known kinds of things to things that are actually codified that we could transition, that we can hand over to another person so that the process will continue. Not only the processes that Thomas is directly involved, the ones that he's indirectly involved where the people aren't really leading fully strongly because he's always been there, right? And it's a small enough company. So the company is definitely worth something and has something really unique in their field. West Coast company, really great product, fun, great, loved in the world, decades of history, good outlook for things, doesn't look like it's going to get knocked out by some new technology or whatever, so that's a good opportunity, except Thomas hadn't been building this for decades. He'd just been thinking about it someday.

03:47Bill Gallagher: Well, the challenge then became that as much as we tried to do things, there was resistance, both by the team but also by Thomas, because now they're creatures of decades of habit and we're trying to interrupt those habits to detangle the founder from the company so that it could either be passed on, sold to the employees or sold to a third party or some combination of those things. And it's very difficult. That process that could have taken a year or two ended up taking more than six years. Now, think about that. You want to do this, you're approaching 70. Now, you're 76, you're finally selling the business, right? That's a lot of lost years at a time in life where you really, you're starting to treat those years as really precious, right? There's real impacts on a company in running something in that way.

Building succession into your culture from day one

04:36Bill Gallagher: So, I don't know if you have a young family now, or if you're just young, or if you feel like you're just building it, or whatever, but thinking right now about what are you going to do, and when are you going to get out of the business, laying from day one or today, right, from when you found it or from right now declaring I'm going to sell the business at this point, right? And don't set it far out in the future, set it sooner and then start working on the exit even now at the early stage. Lead it up. "Someday this company will be yours. Someday you could be…" That creates a whole different environment in the business, thinking about your exit from the business and then creating something that lives beyond you. So, "After I've left, after I've sold this company, after I've turned it over to you," like whatever it is, I imagine this for and I'm creating that future that's beyond my own role in it. That's a powerful thing to be doing.

05:33Bill Gallagher: Thinking about the exit. Now, here's one other thing. If you create a future for the business that you're working towards, you start to have evidence for it, and you start to trend up, you now have a good story and you have evidence. So a good story about the future, like a vision, inspires people to work with you, buy from you, invest in you, all that kind of thing. If you give evidence to it by starting to trend on that future vision, starting to move towards it in what looks like a line to it, your company's actually really valuable in that moment. It's valuable far beyond the fundamentals, the simple multiple of profit that you might have. Now the value is based more on where people think you're going and how credible that is. So a big future with that will make a huge difference.

06:23Bill Gallagher: I encourage you today to think about what are the conditions, what do you really want, and start to get out of it and untangle yourself from the business as quickly as possible. I hope that's helpful. I hope it makes a difference for you. I hope you take these words and get onto it now. The companies that I worked with that do this, it makes an enormous difference.

06:46Narrator/Announcer: Thanks for listening today. One last thing, if anything in this episode hit home, my book digs into it further. Busy Is Broken. Do Less, Scale More. It's all about how to stop drowning in work and build a business and a team that scales without you. Available right now with content samples at busyisbroken.com. Go grab it. Be less busy.

Bill Gallagher coaches CEOs and leadership teams on the Scaling Up framework. If something in this episode landed close to home, the free 20-question diagnostic is a good place to start.

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