Elizabeth Crook — Why Build a Purpose-Driven Company?

Elizabeth Crook on Scaling Up Business Podcast

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Elizabeth Crook on Scaling Up Business Podcast.

Purpose-driven companies who are focused on doing the right thing. Words like ‘fair trade,’ ‘eco-friendly,’ and ‘triple-bottom-line’ are commonly associated with these companies, but does it all really matter to a scaling-up business? Today’s show dives into the difference a purpose-centered business can really make!

Elizabeth Crook was a Scaling Up coach for 15 years and is currently a 3HAG Certified Coach. As an executive entrepreneur, Elizabeth is the Founder of Orchard Advisors and the author of Live Large: The Achiever’s Guide to What’s Next.

It used to be true that businesses could focus on one thing and one thing only — profit, but today’s world is much different and there are a lot more options to consider. If you’re looking at just your profit margins without considering the ‘externalities,’ then your company will eventually suffer financially.

When it comes to creating purpose-driven companies, it all started for Elizabeth when she was living in Venezuela in the ’70s and ’80s. When she moved back to the U.S., she found other entrepreneurs mimicking the same thing — incorporating social justice work with their profits. Fast forward to today, driving purpose and sustainability in your company is a hot topic that piques the interest of both magazines and investors.

More and more businesses are thinking about how to make their workplace or products more accessible for those who have limitations or disabilities. They’re asking questions on how they can better educate their workforce — especially those with felonies — so that they can get back to work and become productive members of society. All of this thinking boosts the economy. Companies are solving business problems as well as social problems.

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Live Large: The Achievers Guide to Whats Next


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Scaling Up is the best-selling book by Verne Harnish and our team for Gazelles Coaching, on how the fastest growing companies succeed where so many others fail. My name is Bill Gallagher, host of the Scaling Up business podcast and a leading Gazelles Coach. Gazelles is the term we use for fast-growing companies.

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