There is Power to Telling Your Personal Story

JT McCormick

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JT McCormick

Going through hardship is difficult and can sometimes leave very painful memories. What if you can take the challenges you’ve gone through and turn them into a powerful story that inspires others? This week’s episode dives into how you can find your story and tell it powerfully.

JT McCormick is the President and CEO of Book in a Box, a company that helps you tell your story and write your book. JT has personally faced a lot of hardships growing up. By all accounts, he shouldn’t have succeeded, but he worked his way up from the lowest paid employee to now the CEO of a multimillion-dollar company. Find out his story on today’s show.

For the first ten years of JT’s life, all he saw growing up in the projects were pimps, prostitutes, drug addicts, and overall despair. He did not know any better, until one day he and his father drove through a very rich neighborhood and it opened his eyes to the possibilities that life has to offer.

JT’s father was a pimp in the 70s and JT is one of his 23 children. His mother grew up in an orphanage.
A mixed race child, JT faced discrimination from both ethnicities because of it. For the first nine years of his life, he grew up with his mother, a single mom on welfare. He then lived with his dad and the experience can best be described as ‘chaotic.’

His mother taught him to never judge people because everyone has a story and you don’t always know what their story is. That stuck with him and became the inspiration for his business today.

The thing about it is, if you don’t access your story, you close yourself off from relating to other people or from other people relating to you. Everyone has hardships and struggles, whether it’s losing their house or getting a divorce. You don’t have to be ‘perfect’ or leave the emotions/stories out of business because no one is perfect and we are all emotional.

When you share your story, you also build trust with your peers.


Interview Links:

Book in a Box

I Got There: How I Overcame Racism, Poverty, and Abuse to Achieve the American Dream by JT McCormick

More Resources:

Scaling Up Business Growth WorkshopsTake the first step to mastering the Rockefeller Habits by attending one of our workshops.
Scaling Up Business Website
Bill on YouTube

Gazelles Website


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Scaling Up is the best-selling book, by Verne Harnish and the team at Gazelles, on how the fastest growing companies succeed where so many others fail.My name is Bill Gallagher, host of the Scaling Up Business podcast and a leading business coach with a Gazelles. We help leadership teams to get the 4 Decisions around People, Strategy, Execution, and Cash right so that they can Scale Up successfully and beat the odds of business growth success. Our 4 Decisions are all part of the Rockefeller Habits 2.0 (from the original best-selling business book, Mastering the Rockefeller Habits).

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