Changing Your Beliefs and Improving Your Performance

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Ari Weinzweig is the co-founder of Zingerman’s Community, a chain of delis with purpose. Ari and his business partner, Paul Saginaw, opened their first deli in 1982 with a $20,000 bank loan.

Today, Ari and Paul have over 700 employees and their business grosses around $60 million in annual sales. Named one of the world’s top ten CEOs by Inc. Magazine, he has a world of knowledge on how to lead a purposeful business no matter what industry you’re in.

Ari had no dreams or desires of owning a business. In fact, he had pretty negative beliefs about business, growing up. After he graduated college, he got a job as a dishwasher to try and ‘figure things out.’

This is where he met his now business partner, Paul Saginaw, who was the general manager at the restaurant. 40 years later, Ari says that they still like each other and are good friends.

An important lesson Ari learned from Paul was that business is merely a tool. It’s not the tool itself that’s the issue, it’s how it’s used. This concept completely changed his belief about business.

It sounds odd, but he never really thought about the impact of beliefs in business on a fundamental level until about 5 years ago, despite already incorporating (almost subconsciously) strong beliefs into his businesses.

Everything people ever do is based on beliefs. Every action they take is based on their set of beliefs. So, it makes sense why also bringing beliefs into a business, and making them clear, helps the business thrive on new levels.

Interview Links:
The Soul of Money: Transforming Your Relationship with Money and Life, by Lynne Twist
Transformed!: The Science of Spectacular Living, by Bob Wright and Judith Wright

More Resources:

Bill on YouTube
Scaling Up Business Growth Workshops: Take the first step to mastering the Rockefeller Habits by attending one of our workshops.
Scaling Up Business Website
Scaling Up Website
Gazelles Website

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Scaling Up is the best-selling book, by Verne Harnish and the team at Gazelles, on how the fastest growing companies succeed where so many others fail.My name is Bill Gallagher, host of the Scaling Up Business podcast and a leading business coach with a Gazelles. We help leadership teams to get the 4 Decisions around People, Strategy, Execution, and Cash right so that they can Scale Up successfully and beat the odds of business growth success. Our 4 Decisions are all part of the Rockefeller Habits 2.0 (from the original best-selling business book, Mastering the Rockefeller Habits).

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