How to Talk to Your Ideal Customers for Free
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Tom Schwab is a digital marketer who helps entrepreneurs harness the power of the Internet, through the use of podcasting and more! Today, Bill and Tom discuss how you can get front and center with your ideal customers, for free.
Tom’s business is digital, which allows him to explore different cities one week out of the month. The great thing about today’s technology is that no matter where you are in the world right now, as long as you have the internet, you can achieve remarkable things.
So, what does it take to be a great podcast guest? You don’t need a fancy mic to speak to a podcast host. Your phone or even an earbud mic can work perfectly well when you’re conducting your interview. Tom himself has done over 400 podcast interviews from a variety of different places like hotel rooms and even at the beach!
Most of us have a great product or service, but the only problem we have seems to be we’re just too obscure in a noisy world. More and more, customers are starting to filter what they want to hear and what they don’t. So, it’s better to get in on the conversations that are already happening, right from the start.
Tom has six steps to help his clients get placed right in front of their ideal customers, through podcasting. Podcasts are just the perfect resource for any person to leverage, because there’s no better way than talking directly into the ears of your target customer.
Want to know what those six steps are? Then you’ll have to tune into this week’s show for more information!
Did you enjoy today’s episode? If so then head over to iTunes and leave a review. It helps other business leaders discover the Scaling Up Business Podcast so they can also benefit from the knowledge shared in these podcasts.
Scaling Up is the best-selling book, by Verne Harnish and the team at Gazelles, on how the fastest growing companies succeed where so many others fail. My name is Bill Gallagher with Humanisteq Coaching and I’m one of the Gazelles business coaches. We help leadership teams to get the 4 Decisions around People, Strategy, Execution, and Cash right so that they can Scale Up successfully and beat the odds of business