Keeping the Fire Alive in Your Business
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Joe Apfelbaum is the CEO of Ajax Union, a Digital Marketing Agency located in Brooklyn, New York. Ajax Union provides companies with expert Lead Generation, Ecommerce, and Digital Awareness Campaigns. He’s the perfect guest for this week’s topic about keeping the passion and fire alive in your business.
How does Joe set his goals and intentions? What keeps him inspired? Joe started Ajax Union about seven years ago, but he’s been on a personal development journey for the last three years. When Ajax Union was created, all Joe wanted was to be financially free, but once he started generating a sufficient income, he knew there was something more to life than just money.
When he finally discovered that there was a better and more meaningful way to live his life, that’s when things began to change for him. Yes, everything happens for a reason, but Joe (and you), are personally able to choose the reason! Joe is creates his own purpose in this world and when that creation is aligned with his own values something magical begins to happen.
Joe is very conscious about how he ends and begins the day. But what happens when he wakes up uninspired? He goes through his routine to help him keep himself in check, to help him remind himself why he does what he does. That’s the importance of knowing your strengths, your values, your why, and how that ties into your BHAG.
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Scaling Up is the best-selling book, by Verne Harnish and the team at Gazelles, on how the fastest growing companies succeed where so many others fail. My name is Bill Gallagher and I’m a certified Gazelles business coach. We help leadership teams to get the 4 Decisions around People, Strategy, Execution, and Cash right so that they can Scale Up successfully and beat the odds of business growth success. Our 4 Decisions are all part of the Rockefeller Habits 2.0 (from the original best-selling business book, Mastering the Rockefeller Habits).