Secret Advantage of Business Team Coaching

Basketball_team_gets_pointers_from_the_coach_-_NARA_-_285478A good coach makes all the difference. Consider the turnaround of football teams when a new and better coach takes over. Consider how an athlete can be a disappointment in one Olympics, change coaches, and sweep the medals in the next Olympics. Coaching can also make a big difference for business. 

Executive coaching and CEO advising today is a rapidly growing industry. CEO advisory groups, conferences and seminars have been around to support CEOs for awhile. However, team coaching is a relatively new thing and it is helping businesses grow faster, with more profit, cash, and less drama.

It just makes good sense to coach the whole team. Think about it. If the CEO, President, or another senior executive goes out and learns an exciting new skill—they are the only ones to benefit. They are not experienced enough in the skill they just learned to effectively teach the whole team. Doesn’t it make sense to have the entire C-suite team and other key leaders educated at the same time?

I can speak from experience on the value of team coaching. I’ve spent 16 years participating in several CEO coaching and advisory groups. During much of that time I also moonlighted as a leadership trainer and coach, helping people find their authentic voice, power, and teaching them to execute and coach their own teams. But it took me all of that time to recognize the disconnect between the two and see what was missing in executive coaching. 

When I left my last role as CEO, I went out to coach CEOs. It seemed natural and I quickly found interested people all over the world to work with. But keeping them engaged and producing results was much harder. You see I was just coaching the CEOs, not the whole leadership team. In my previous leadership coaching and training, the top leader training was just the first part.

There are loads of CEO coaching and advisory programs, alongside numerous independent coaches. You know them as Vistage, Strategic Coach, Stagen, TAB, Action Coach, TEC, BNI, YPO, The Alliance of CEOs, and many more. They do make a difference, but they are  all missing something – the transfer or translation of new ideas and approaches to the whole team. 

CEOs and entrepreneurs are talented people that, when effective, inspire and engage teams, and grow their businesses. But every time they learn something new, they struggle to bring it to their teams. That is just a fact. The more innovative and visionary they are, the bigger the problem with the transfer and translation. Whatever the important new idea that you learn from these groups is, it’s not enough to go back and train coach your own leadership team through implementation. 

Business team coaching should be more obvious and yet there is more training for individual executives and not enough for the whole team. The CEO can be the captain and leads in the game, but the team needs a coach who can also observe from the sidelines. A coach that helps not just the CEO, but also the whole team, and thus the whole business. 

When a business uses a team coach, the whole leadership team hears new ideas and develops new approaches together. They get active feedback as a team from the coach, and the coach can share a wide perspective from working with many teams. 

An experienced coach for a business team will have enough experience in business and coaching to help the CEO direct the team, facilitate strategy, implement new tools, etc. They will bring an outside perspective, unconstrained by your internal point of view. 

The team coach becomes the confidant of the CEO, teacher of new methods, ideas,  tools, and processes, and facilitator/orchestrator of the work ON your business. 

Now, doesn’t that sound like a better, more effective way to train your executives?

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